Starting today and running throughout the fall, “entrepreneurial professor” Wendy Kennedy is offering a series of online training sessions in Commercialization and Entrepreneurship.
Kicking off the series is today’s session What’s the REAL Business Problem? Learn the Language of Business and the Core Value of Your Invention.
At the root of all successful inventions is the ability to solve real customer problems, and most successful inventions can be traced back to this one factor. Seasoned inventors know this and invest time understanding the business problem that an idea or invention solves. Being able to articulate both the real problem and how your invention solves it in a clear and concise manner is a simple, yet powerful concept can pay big dividends as you seek funding or support for your invention.
In this session, Wendy will break down the key elements of defining and developing an effective problem statement. She will take you step-by-step through the process of discovering and translating scientific and technical ideas into compelling problem statements.
The series has two streams – 1. For Inventors, Entrepreneurs and Entrepreneurial Coaches and 2. For Commercialization and Technology Transfer Professionals. Each stream has 5 sessions, each session costs $159 and provides you with access to an online resource bank, as well as “admission” to the class.
Stream 2 starts on August 27th with Light the Commercialization Fire in Your Organization – 5 Strategies to Fuel Commercialization in Your Labs
Most research labs are at the early stages of the commercialization adoption curve. For many, commercialization is not well understood by many researchers and scientists and, therefore, causes them to dismiss the value and contribution it can make to advance their research. Researchers with an interest to commercialize are often reticent for fear of being labeled by their peers as “selling out”. There is a role for education and awareness building in this environment to dispel these misconceptions. Critical to this process is a targeted program aimed at engaging researchers to self-educate and discover the true meaning and value of commercialization.
In this session, Wendy will share best practices for igniting commercialization programs in a research environment. She will also provide awareness building strategies and techniques for engaging the broader community to fuel commercialization in your organization.
Webinars and online training sessions provide a great, low-cost way to continue learning new methods and techniques with out having to travel (or break your organization’s budget). While there is no substitute for in person training, online training might just be the next best thing. Learn more about this series at wendykennedy.com.
